Site-Hype

Spotlights on the Social media as a marketing tool were lit by Forrester Research Inc. during their Marketing Forum this week in Orlando, Florida.

We know for sure that the dumb, broadcasting TV ads will loose ground due to technical improvements of the recording possibilities and I hope social media can gain percentage from that. It has great potential of being a lot more accurate than TV.

They predict a growth in social media spending from $716 million 2009 to more than $3.1 billion in 2014, and this is US alone. A statement like this is like an ad for social media marketing. Since Forrester predict these numbers, a well established and trusted forecasting company, it will have impact on marketers mindsets. Marketers who are in the business of spending money on getting customers attention and change customers mindsets.

Quote by Forrester Research Vice President and Research Director Christine Overby
“Marketers don’t need to start revolutions in order to innovate, they need to solve problems. For consumer-facing companies, that means tapping into consumers’ increasing expectation that they will participate with your brand; for B2B firms, it means leveraging the power of innovative customers who are increasingly engaging with their peers to solve their problems. Social technologies allow for accessible innovation where the risks and costs are not as high, but the return is significant.”