Archive for the ‘services’ Category

Nokia going for mobile social atlas – buying Dopplr

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Image by soozums via Flickr

Nokia acquires Dopplr

If you are a traveler and a social media addict, you want to check out Dopplr.com.

This service is a huge collection of recommendations, images and places that members add and consume. Just for fun enter the Dopplr web site and see what Dopplr users are saying about your hometown?

Quoting the press realese

“Espoo, Finland – Nokia and Dopplr announced today that Nokia has acquired Dopplr Oy, a privately-held mobile service provider for international travelers. Dopplr has a team of seven people with offices in London and Helsinki. The Dopplr team brings to Nokia’s Services unit unique know-how in creating internet-based communities and showing their journeys, experiences and tastes collectively on the web.”

Nokia versus the world

Nokia is still a player to be reckoned with and they have always been very creative and thinking out of the box. Just because they have not successfully met the threat from Iphone or Android does not mean they are not trying.

To us without an iphone, we are very much liking Nokias social media focus and hope that it will bring lots of cool features tightly integrated into the Nokia mobiles.

The possibilities for more web site traffic?

This opens up even more for using social media as a locale marketing tool. It does matter putting in the extra effort for that cool Stockholm cafe using great images and descriptive comments AND making sure people VOTE for that place using Dopplr.

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